May 18, 2017 By Rich Humphrey Leave a Comment

What strategy did this Y use to increase member revenue by 4%?

Adam McIver, the VP of Membership Development at a large YMCA Association, had a big problem. The membership revenue at his Y was declining and they were unable to solve the issue through membership acquisition. Watch today’s video blog to hear how Adam and his team overcame this challenge and saw membership revenue grow by 4% in just one year.

Hear the webinar in its entirety, including a discussion of industry trends, effective retention strategies, and the ROI you can expect from onboarding here.

About Rich Humphrey

Rich is the primary data analyst for MobileFiT. He is responsible for studying market trends, researching member retention as well as strategies for engaging members outside the four walls of fitness centers. He helps YMCAs improve their member engagement and retention through survival analyses and leadership coaching.