Share: The Hidden Metric Critical to Gym Retention Strategies The CEO of a large multi-site health club and I disagreed sharply. As we discussed industry best-practices for gym retention strategies, I reviewed a Survival Analysis report we had recently run for his facilities. It showed that millennials made up 52% of the new members that Read More…
Kayaks, KPIs, and Member Retention
Share: It was the same story I had heard many times before. I listened as a group of fitness center executives wondered aloud about why they are losing members at such an alarming rate. They had tried a number of member retention initiatives to slow the bleeding, but nothing seemed to make a lasting difference. Why did Read More…
Are You Measuring Retention In a Way that Makes Failure Inevitable?
Share: It’s the trip of a lifetime. You’ve pulled together your friends or organized your family. The plan is to take a grand tour out West. You’ve laid it out perfectly. The destinations have been selected, the hotels booked and the local eateries checked out. You’ve cast a vision to all involved about how amazing Read More…