Share: It’s almost impossible to believe! A mere 24 years ago, I spent two months in the former Soviet Union and during that trip, the only way I had to communicate to friends back home was by handwritten letter. Long distance telephone was expensive and sparse, especially in the communist bloc, and other means of Read More…

Share: Wouldn’t it be great if prospective new members were constantly walking through the front door of your fitness facility, ready to join?  Unfortunately, the reality is that the trend of membership growth over the past five years has flatlined. In fact, the supply of fitness facilities has now reached its saturation point, which makes Read More…