Share: The research is clear, there is no other factor that effects member retention at a fitness center as much as interacting with them during the critical first month. Properly onboarding a member — getting them oriented to your facility, discovering their goals, and giving them a practical plan to reach those goals — has been proven to increase member Read More…
What Onboarding Is (and What It’s Not) [Part 2: The 1 Member Retention Strategy Fitness Centers Cannot Miss]
Share: Onboarding. As we saw in our last post, it is the key member retention strategy into which all fitness centers must pour a significant amount of resources. It’s the plan that gives you the most bang for your buck! Research has shown that fitness facilities that have a well-conceived and well-executed onboarding process retain members at a rate 75% higher Read More…
The 1 Member Retention Strategy Fitness Centers Cannot Miss
Share: You don’t need to be a rocket scientist to understand why member retention is the single biggest problem facing fitness centers and YMCAs around the nation. With the introduction of boutique fitness centers, Crossfit and storefront gyms, there are simply more fitness facilities, 15% more than there were just six years ago. At the Read More…
How Process Mapping Can Revolutionize Your New Member Onboarding
Share: Have you ever wondered if every prospect who walks in your front door has been followed up properly? If they didn’t join on the spot, what happened next? Were the ones that did join handed off to a Wellness Coach? New member onboarding is too critical to the growth of your fitness facility to Read More…
3 Keys to Onboarding New Members at Your YMCA or Fitness Center [Video Blog]
Share: Properly Onboarding New Members A well-conceived and well-executed plan for onboarding new members is absolutely essential to member retention and exercise adherence. But, what is onboarding? What are the essential ingredients that need to be in place? How can onboarding effectiveness be maximized? Check out this video to learn the key principles you need Read More…