Share: If you are feeling the pinch, you are not alone! Members are departing YMCAs, gyms, and fitness facilities at unprecedented rates. An eye-opening study performed by Dr. Paul Bedford recently revealed that the typical gym will lose 75% of its membership base in two years and roughly 90% of its base within four years![1] Those numbers Read More…
7 Keys to Engaging Members at Your Fitness Center [Part 6: Simple Behavioral Modification Principles that Will Change Your Members’ Lives]
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Share: Behavior Modification is Key to Member Retention It is the most troubling statistic in the fitness industry. Whether you are an executive director, a fitness director, or a wellness coach, it is a figure that probably sometimes keeps you up at night. You know it instinctively and research has proven it: most people who Read More…
7 Keys to Engaging the Members of Your Fitness Center [Part 1:Is Engagement Really Important?]
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Share: What does engaging members even look like? Every few years or so, the fitness industry seems to cycle through new bywords, keys to succeeding that everyone simply has to do. We’ve torn through member retention, member attraction, and outrunning member attrition. Today, the hot topic on everyone’s mind is member engagement – connecting our Read More…
7 Keys to Engaging Members at Your Fitness Center [Part 4: How to Build Vital Connections]
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Share: One of the most memorable TV theme songs of all time comes from the show Cheers. If you were around in the ‘80s or ‘90s, the mere mention of the show probably starts the lyrics cycling through your head: “Sometimes you want to go where everybody knows your name, and they’re always glad you came…” The Read More…
Why we can’t outrun membership attrition
Share: There was a day, not too long ago, when health clubs could simply count on new people walking in the front door to offset the number of members walking out the back door. But, no more. Whether you are an executive director, membership director or a COO trying to manage a multi-branch association, chances Read More…