Share: Times have changed, there’s no debating it. A revolution has happened in the Fitness Industry over the last five years and things will never be the same. If you’re an executive at a YMCA or Fitness Center you no doubt have felt it. Your metrics are probably there to back it up. In 2012 Read More…
How One Misstep Can Decrease Your Member Retention by 75% [Part 5: The 1 Member Retention Strategy Fitness Centers Cannot Miss]
![How One Misstep Can Decrease Your Member Retention by 75% [Part 5: The 1 Member Retention Strategy Fitness Centers Cannot Miss]](https://mobilefitblog.wpenginepowered.com/wp-content/uploads/2015/07/Handoff-300x112.png)
Share: Your favorite team is playing today and they are relentlessly driving the ball down the field. Grinding runs and perfectly executed passes have them on the brink of the goal line. It’s first and goal, a touchdown seems inevitable. Taking the snap, the quarterback turns right, but the running back runs left. In Read More…
What Onboarding Is (and What It’s Not) [Part 2: The 1 Member Retention Strategy Fitness Centers Cannot Miss]
![What Onboarding Is (and What It’s Not) [Part 2: The 1 Member Retention Strategy Fitness Centers Cannot Miss]](https://mobilefitblog.wpenginepowered.com/wp-content/uploads/2016/06/Onboarding-web-e1487775352123-300x187.jpg)
Share: Onboarding. As we saw in our last post, it is the key member retention strategy into which all fitness centers must pour a significant amount of resources. It’s the plan that gives you the most bang for your buck! Research has shown that fitness facilities that have a well-conceived and well-executed onboarding process retain members at a rate 75% higher Read More…
The 1 Member Retention Strategy Fitness Centers Cannot Miss
Share: You don’t need to be a rocket scientist to understand why member retention is the single biggest problem facing fitness centers and YMCAs around the nation. With the introduction of boutique fitness centers, Crossfit and storefront gyms, there are simply more fitness facilities, 15% more than there were just six years ago. At the Read More…
How Process Mapping Can Revolutionize Your New Member Onboarding
Share: Have you ever wondered if every prospect who walks in your front door has been followed up properly? If they didn’t join on the spot, what happened next? Were the ones that did join handed off to a Wellness Coach? New member onboarding is too critical to the growth of your fitness facility to Read More…