Share: The Hidden Metric Critical to Gym Retention Strategies The CEO of a large multi-site health club and I disagreed sharply. As we discussed industry best-practices for gym retention strategies, I reviewed a Survival Analysis report we had recently run for his facilities. It showed that millennials made up 52% of the new members that Read More…
3 Proven Steps to Address Member Retention at Your Gym
Share: The Member Retention Crisis Today’s fitness market is struggling with member retention at an unprecedented rate. New research shows that a quarter of the new members you worked so hard to attract will leave in less than 4 months.1 In fact, our recent study of over 1.3 million fitness center members determined that the national Read More…
Case Study: What Impact Can Onboarding Really Have On Your Fitness Center?
Share: In countless scientific studies, properly onboarding new members in the first month of membership has proven to be the king of the hill of member retention strategies. But how well do those studies translate to the real world? Can an onboarding program work in a large association of Ys or fitness centers? If so, how Read More…
What Does the Research Say About Member Retention in Fitness Centers?
Share: Over the last decade, competition within the fitness market has increased at a frantic pace. As a result, a solid strategy for member retention has become a non-negotiable that YMCAs and Fitness Centers can’t afford to do without. But, what strategy is best? To answer this question, it’s helpful to turn to the research Read More…
The Single Best Strategy for Member Retention
Share: In our last post we examined the impact the dramatic changes in the fitness market have had on fitness centers and YMCAs. In short, the millennial generation has driven an explosion of new facilities catering to their desires for personal interaction and a unique fitness experience. These new facilities, coupled with the advent of Read More…