Share: What does engaging members even look like? Every few years or so, the fitness industry seems to cycle through new bywords, keys to succeeding that everyone simply has to do. We’ve torn through member retention, member attraction, and outrunning member attrition. Today, the hot topic on everyone’s mind is member engagement – connecting our Read More…
7 Keys to Engaging Members at Your Fitness Center [Part 4: How to Build Vital Connections]
Share: One of the most memorable TV theme songs of all time comes from the show Cheers. If you were around in the ‘80s or ‘90s, the mere mention of the show probably starts the lyrics cycling through your head: “Sometimes you want to go where everybody knows your name, and they’re always glad you came…” The Read More…
7 Keys to Engaging Members at Your Fitness Center [Part 3: The Critical First Month]
Share: Wouldn’t it be great if prospective new members were constantly walking through the front door of your fitness facility, ready to join? Unfortunately, the reality is that the trend of membership growth over the past five years has flatlined. In fact, the supply of fitness facilities has now reached its saturation point, which makes Read More…
7 Keys to Engaging Members at Your Fitness Center [Part 2: Mastering the First Impression]
Share: A potential new member walks in your door for the first time; maybe they were referred by a friend, maybe they are responding to some of your marketing, maybe they are just coming randomly off the street. Whatever the reason, here they are, walking into your facility. From the moment they set foot Read More…
Be the hero your member desperately needs
Share: When a health seeker walks through the doors of your fitness facility, they are eager to make a change. They may be desperate to reach a specific goal, or they may want to make significant lifestyle changes. Either way, they want to succeed, and they are hoping that your facility and your staff will Read More…