Share: Have you ever wondered if every prospect who walks in your front door has been followed up properly? If they didn’t join on the spot, what happened next? Were the ones that did join handed off to a Wellness Coach? New member onboarding is too critical to the growth of your fitness facility to Read More…
3 Questions Fitness Centers Must Answer About Virtual Membership
Share: Whether you are ready for it or not, a wave of virtual technology is sweeping over the fitness industry. Ever since the days of Richard Simmons and Buns of Steel, health seekers and fitness enthusiasts have had options for workout instruction outside of traditional gyms and fitness facilities. But, over the last decade these options Read More…
How a Revolution in Technology Can Maximize Your Member Engagement [Part 7 of: 7 Keys to Engaging Members at Your Fitness Center]
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Share: It’s almost impossible to believe! A mere 24 years ago, I spent two months in the former Soviet Union and during that trip, the only way I had to communicate to friends back home was by handwritten letter. Long distance telephone was expensive and sparse, especially in the communist bloc, and other means of Read More…
7 Keys to Engaging Members at Your Fitness Center [Part 6: Simple Behavioral Modification Principles that Will Change Your Members’ Lives]
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Share: Behavior Modification is Key to Member Retention It is the most troubling statistic in the fitness industry. Whether you are an executive director, a fitness director, or a wellness coach, it is a figure that probably sometimes keeps you up at night. You know it instinctively and research has proven it: most people who Read More…
7 Keys to Engaging Members at Your Fitness Center [Part 5: Goal Setting]
Share: Have you ever noticed how most health seekers like to start their goals on “the first”? It might be the first of the year, the first of the month, or the first day of the week. Oftentimes, once a health seeker has their start day planned out for “the first,” we typically gorge ourselves Read More…