Share: Times have changed, there’s no debating it. A revolution has happened in the Fitness Industry over the last five years and things will never be the same. If you’re an executive at a YMCA or Fitness Center you no doubt have felt it. Your metrics are probably there to back it up. In 2012 Read More…
What strategy did this Y use to increase member revenue by 4%?
Share: Adam McIver, the VP of Membership Development at a large YMCA Association, had a big problem. The membership revenue at his Y was declining and they were unable to solve the issue through membership acquisition. Watch today’s video blog to hear how Adam and his team overcame this challenge and saw membership revenue grow Read More…
How One Misstep Can Decrease Your Member Retention by 75% [Part 5: The 1 Member Retention Strategy Fitness Centers Cannot Miss]
![How One Misstep Can Decrease Your Member Retention by 75% [Part 5: The 1 Member Retention Strategy Fitness Centers Cannot Miss]](https://mobilefitblog.wpenginepowered.com/wp-content/uploads/2015/07/Handoff-300x112.png)
Share: Your favorite team is playing today and they are relentlessly driving the ball down the field. Grinding runs and perfectly executed passes have them on the brink of the goal line. It’s first and goal, a touchdown seems inevitable. Taking the snap, the quarterback turns right, but the running back runs left. In Read More…
Why we can’t outrun membership attrition
Share: There was a day, not too long ago, when health clubs could simply count on new people walking in the front door to offset the number of members walking out the back door. But, no more. Whether you are an executive director, membership director or a COO trying to manage a multi-branch association, chances Read More…