Share: We’ve spent a lot of time time on this blog discussing the benefits of new member onboarding. We’ve posted data and put up graphs demonstrating how onboarding is the single-most effect strategy available for long term member retention. Onboarding works. But, if you are leader at a fitness center or Y considering initiating Read More…
Case Study: What Impact Can Onboarding Really Have On Your Fitness Center?
Share: In countless scientific studies, properly onboarding new members in the first month of membership has proven to be the king of the hill of member retention strategies. But how well do those studies translate to the real world? Can an onboarding program work in a large association of Ys or fitness centers? If so, how Read More…
Kayaks, KPIs, and Member Retention
Share: It was the same story I had heard many times before. I listened as a group of fitness center executives wondered aloud about why they are losing members at such an alarming rate. They had tried a number of member retention initiatives to slow the bleeding, but nothing seemed to make a lasting difference. Why did Read More…
Are You Measuring Retention In a Way that Makes Failure Inevitable?
Share: It’s the trip of a lifetime. You’ve pulled together your friends or organized your family. The plan is to take a grand tour out West. You’ve laid it out perfectly. The destinations have been selected, the hotels booked and the local eateries checked out. You’ve cast a vision to all involved about how amazing Read More…