Share: The Member Retention Crisis Today’s fitness market is struggling with member retention at an unprecedented rate. New research shows that a quarter of the new members you worked so hard to attract will leave in less than 4 months.1 In fact, our recent study of over 1.3 million fitness center members determined that the national Read More…
How to Respond to the Revolution in the Fitness Industry
Share: Times have changed, there’s no debating it. A revolution has happened in the Fitness Industry over the last five years and things will never be the same. If you’re an executive at a YMCA or Fitness Center you no doubt have felt it. Your metrics are probably there to back it up. In 2012 Read More…