Share: There was a day, not too long ago, when health clubs could simply count on new people walking in the front door to offset the number of members walking out the back door. But, no more. Whether you are an executive director, membership director or a COO trying to manage a multi-branch association, chances Read More…
5 myths about member engagement
Share: It’s interesting, but the “member engagement” movement didn’t really start getting traction until about 2-3 years ago. That’s not to say fitness facilities and YMCAs have not been focused in this area for years, but the term, “member engagement” per se, is now as commonas “member retention” was ten years ago. Have you ever noticed Read More…
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