Share: Wouldn’t it be great if prospective new members were constantly walking through the front door of your fitness facility, ready to join? Unfortunately, the reality is that the trend of membership growth over the past five years has flatlined. In fact, the supply of fitness facilities has now reached its saturation point, which makes Read More…
7 Keys to Engaging Members at Your Fitness Center [Part 2: Mastering the First Impression]
Share: A potential new member walks in your door for the first time; maybe they were referred by a friend, maybe they are responding to some of your marketing, maybe they are just coming randomly off the street. Whatever the reason, here they are, walking into your facility. From the moment they set foot Read More…
Lean Program Development
Share: MobileFit Solutions Inc. Make your Y’s wellness program resonate with your members. This short video will give you a taste of MobileFit’s Membership Mastery University, and outline how using the Lean Program Development methodology can help you create a program that your members love. Lance earned a BA in Speech Communications from Eastern Read More…
What exactly is new member onboarding?
Share: In the fitness industry, “onboarding” seems to be the new buzzword that everyone is talking about. But, what exactly is it? Asking this question will garner a variety of responses, depending on the facility and the staff member you’re talking to, and as a consultant in the fitness industry, I always find this concerning! A Read More…
Be the hero your member desperately needs
Share: When a health seeker walks through the doors of your fitness facility, they are eager to make a change. They may be desperate to reach a specific goal, or they may want to make significant lifestyle changes. Either way, they want to succeed, and they are hoping that your facility and your staff will Read More…
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