Share: Behavior Modification is Key to Member Retention It is the most troubling statistic in the fitness industry. Whether you are an executive director, a fitness director, or a wellness coach, it is a figure that probably sometimes keeps you up at night. You know it instinctively and research has proven it: most people who Read More…

Share: What does engaging members even look like? Every few years or so, the fitness industry seems to cycle through new bywords, keys to succeeding that everyone simply has to do.  We’ve torn through member retention, member attraction, and outrunning member attrition.  Today, the hot topic on everyone’s mind is member engagement – connecting our Read More…

Share: One of the most memorable TV theme songs of all time comes from the show Cheers.  If you were around in the ‘80s or ‘90s, the mere mention of the show probably starts the lyrics cycling through your head: “Sometimes you want to go where everybody knows your name, and they’re always glad you came…”  The Read More…