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April 30, 2015 By Rich Humphrey Leave a Comment

How a Revolution in Technology Can Maximize Your Member Engagement [Part 7 of: 7 Keys to Engaging Members at Your Fitness Center]

How a Revolution in Technology Can Maximize Your Member Engagement [Part 7 of: 7 Keys to Engaging Members at Your Fitness Center]

Share: It’s almost impossible to believe! A mere 24 years ago, I spent two months in the former Soviet Union and during that trip, the only way I had to communicate to friends back home was by handwritten letter. Long distance telephone was expensive and sparse, especially in the communist bloc, and other means of Read More…

Filed Under: Member Engagement, New Member Onboarding

April 16, 2015 By Rich Humphrey Leave a Comment

7 Keys to Engaging Members at Your Fitness Center [Part 6: Simple Behavioral Modification Principles that Will Change Your Members’ Lives]

7 Keys to Engaging Members at Your Fitness Center [Part 6: Simple Behavioral Modification Principles that Will Change Your Members’ Lives]

Share: Behavior Modification is Key to Member Retention It is the most troubling statistic in the fitness industry. Whether you are an executive director, a fitness director, or a wellness coach, it is a figure that probably sometimes keeps you up at night. You know it instinctively and research has proven it: most people who Read More…

Filed Under: Member Engagement, Member Retention

April 14, 2015 By Stacy Alvey Leave a Comment

7 Keys to Engaging Members at Your Fitness Center [Part 5: Goal Setting]

Share: Have you ever noticed how most health seekers like to start their goals on “the first”? It might be the first of the year, the first of the month, or the first day of the week. Oftentimes, once a health seeker has their start day planned out for “the first,” we typically gorge ourselves Read More…

Filed Under: Member Engagement

April 12, 2015 By Rich Humphrey Leave a Comment

7 Keys to Engaging the Members of Your Fitness Center [Part 1:Is Engagement Really Important?]

7 Keys to Engaging the Members of Your Fitness Center [Part 1:Is Engagement Really Important?]

Share: What does engaging members even look like? Every few years or so, the fitness industry seems to cycle through new bywords, keys to succeeding that everyone simply has to do.  We’ve torn through member retention, member attraction, and outrunning member attrition.  Today, the hot topic on everyone’s mind is member engagement – connecting our Read More…

Filed Under: Member Engagement, Member Retention

April 9, 2015 By Rich Humphrey Leave a Comment

7 Keys to Engaging Members at Your Fitness Center [Part 4: How to Build Vital Connections]

7 Keys to Engaging Members at Your Fitness Center [Part 4: How to Build Vital Connections]

Share: One of the most memorable TV theme songs of all time comes from the show Cheers.  If you were around in the ‘80s or ‘90s, the mere mention of the show probably starts the lyrics cycling through your head: “Sometimes you want to go where everybody knows your name, and they’re always glad you came…”  The Read More…

Filed Under: Member Engagement, Member Retention

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The Science of Member Retention

The Science of Member Retention

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Measuring with the Right Stick

Measuring with the Right Stick

Find our when your new members are leaving and why by measuring retention the right way.

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Behavior Modification

Behavior Modification

Learn 3 Must-Do Principles to Help Your Clients Achieve Their Wellness Goals.

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