Share: Whether you are ready for it or not, a wave of virtual technology is sweeping over the fitness industry. Ever since the days of Richard Simmons and Buns of Steel, health seekers and fitness enthusiasts have had options for workout instruction outside of traditional gyms and fitness facilities. But, over the last decade these options Read More…
3 Keys to Onboarding New Members at Your YMCA or Fitness Center [Video Blog]
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Share: Properly Onboarding New Members A well-conceived and well-executed plan for onboarding new members is absolutely essential to member retention and exercise adherence. But, what is onboarding? What are the essential ingredients that need to be in place? How can onboarding effectiveness be maximized? Check out this video to learn the key principles you need Read More…
3 Simple Member Retention Strategies
Share: If you are feeling the pinch, you are not alone! Members are departing YMCAs, gyms, and fitness facilities at unprecedented rates. An eye-opening study performed by Dr. Paul Bedford recently revealed that the typical gym will lose 75% of its membership base in two years and roughly 90% of its base within four years![1] Those numbers Read More…
How a Revolution in Technology Can Maximize Your Member Engagement [Part 7 of: 7 Keys to Engaging Members at Your Fitness Center]
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Share: It’s almost impossible to believe! A mere 24 years ago, I spent two months in the former Soviet Union and during that trip, the only way I had to communicate to friends back home was by handwritten letter. Long distance telephone was expensive and sparse, especially in the communist bloc, and other means of Read More…
7 Keys to Engaging Members at Your Fitness Center [Part 6: Simple Behavioral Modification Principles that Will Change Your Members’ Lives]
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Share: Behavior Modification is Key to Member Retention It is the most troubling statistic in the fitness industry. Whether you are an executive director, a fitness director, or a wellness coach, it is a figure that probably sometimes keeps you up at night. You know it instinctively and research has proven it: most people who Read More…
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