Share: You don’t need to be a rocket scientist to understand why member retention is the single biggest problem facing fitness centers and YMCAs around the nation. With the introduction of boutique fitness centers, Crossfit and storefront gyms, there are simply more fitness facilities, 15% more than there were just six years ago. At the Read More…
How Process Mapping Can Revolutionize Your New Member Onboarding
Share: Have you ever wondered if every prospect who walks in your front door has been followed up properly? If they didn’t join on the spot, what happened next? Were the ones that did join handed off to a Wellness Coach? New member onboarding is too critical to the growth of your fitness facility to Read More…
3 Questions Fitness Centers Must Answer About Virtual Membership
Share: Whether you are ready for it or not, a wave of virtual technology is sweeping over the fitness industry. Ever since the days of Richard Simmons and Buns of Steel, health seekers and fitness enthusiasts have had options for workout instruction outside of traditional gyms and fitness facilities. But, over the last decade these options Read More…
3 Keys to Onboarding New Members at Your YMCA or Fitness Center [Video Blog]
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Share: Properly Onboarding New Members A well-conceived and well-executed plan for onboarding new members is absolutely essential to member retention and exercise adherence. But, what is onboarding? What are the essential ingredients that need to be in place? How can onboarding effectiveness be maximized? Check out this video to learn the key principles you need Read More…
3 Simple Member Retention Strategies
Share: If you are feeling the pinch, you are not alone! Members are departing YMCAs, gyms, and fitness facilities at unprecedented rates. An eye-opening study performed by Dr. Paul Bedford recently revealed that the typical gym will lose 75% of its membership base in two years and roughly 90% of its base within four years![1] Those numbers Read More…
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