Share: Onboarding. As we saw in our last post, it is the key member retention strategy into which all fitness centers must pour a significant amount of resources. It’s the plan that gives you the most bang for your buck! Research has shown that fitness facilities that have a well-conceived and well-executed onboarding process retain members at a rate 75% higher Read More…

Share: You don’t need to be a rocket scientist to understand why member retention is the single biggest problem facing fitness centers and YMCAs around the nation. With the introduction of boutique fitness centers, Crossfit and storefront gyms, there are simply more fitness facilities, 15% more than there were just six years ago. At the Read More…