Share: With the flood of new entrants into the fitness market, such as Planet Fitness, boutique studios, and Crossfit, the world of fitness centers has changed. This increased competition has brought about a more urgent emphasis on retaining the valuable members you already have. One of the hot topics with this renewed interest in retention is Read More…
Not all YMCA and Fitness Apps are Created Equal
Share: If you have, or are considering, a member app for your Y or fitness center, you might be surprised to learn what research has shown about how apps affect your members. Apps are a great way to communicate schedules, hours of operation and send out notifications. So it’s natural to assume that a mobile Read More…
Is Exercise Auto-tracking Hurting Your Members?
Share: Apps and wearables that can AUTOMATICALLY track your exercise either by tracking movement or syncing with fitness equipment are everywhere. Whether on your phone or your wrist, they’re a part of modern life. We assume that by seeing our steps and workouts, our ‘stats’, we’ll be more successful. If that’s what you thought, stay Read More…
Turn Resolutions into Revenue by Mastering the January Effect
Share: The “January Effect” is provoked by the annual New Year’s resolution rush when eager health seekers practically burst through your doors. These newbies are easy to spot, usually in brand new shoes with fancy water bottles in hand. The effectiveness of your staff during these first six critical weeks of the year will impact Read More…
Kayaks, KPIs, and Member Retention
Share: It was the same story I had heard many times before. I listened as a group of fitness center executives wondered aloud about why they are losing members at such an alarming rate. They had tried a number of member retention initiatives to slow the bleeding, but nothing seemed to make a lasting difference. Why did Read More…
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 9
- Next Page »