Share: The CEO of a large multi-site health club and I were locked in a disagreement. I was reviewing a Survival Analysis report we had recently run for them that showed that 52% of the new members that had joined their facility over the last three years were millennials. He stopped me mid-sentence and Read More…
3 Proven Steps to Address Member Retention at Your Gym
Share: The Member Retention Crisis Today’s fitness market is struggling with member retention at an unprecedented rate. New research shows that a quarter of the new members you worked so hard to attract will leave in less than 4 months.1 In fact, our recent study of over 1.3 million fitness center members determined that the national Read More…
Is an Onboarding Program Really Worth the Investment?
Share: We’ve spent a lot of time time on this blog discussing the benefits of new member onboarding. We’ve posted data and put up graphs demonstrating how onboarding is the single-most effect strategy available for long term member retention. Onboarding works. But, if you are leader at a fitness center or Y considering initiating Read More…
Case Study: What Impact Can Onboarding Really Have On Your Fitness Center?
Share: In countless scientific studies, properly onboarding new members in the first month of membership has proven to be the king of the hill of member retention strategies. But how well do those studies translate to the real world? Can an onboarding program work in a large association of Ys or fitness centers? If so, how Read More…
What Does the Research Say About Member Retention in Fitness Centers?
Share: Over the last decade, competition within the fitness market has increased at a frantic pace. As a result, a solid strategy for member retention has become a non-negotiable that YMCAs and Fitness Centers can’t afford to do without. But, what strategy is best? To answer this question, it’s helpful to turn to the Read More…
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