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July 30, 2020 By Rich Humphrey Leave a Comment

Choosing the Best Camera for Online Fitness

Choosing the Best Camera for Online Fitness

Share: What’s the best camera for filming online fitness classes? Six months ago, you weren’t even asking this question. But in a post-COVID world, engaging your members with online fitness is an absolute necessity. Even looking ahead, it’s clear that the “new normal” for fitness centers will not be the same as the “old normal.” Read More…

Filed Under: Uncategorized

July 22, 2020 By Rich Humphrey Leave a Comment

Music Licensing for Online Fitness

Music Licensing for Online Fitness

Share: Music licensing for your online fitness classes should be simple, right? With the closures and class-size limitations brought on by the coronavirus, YMCAs and fitness centers across the globe are scrambling to leverage online fitness as a way to keep their members engaged and healthy. And the stakes couldn’t be higher. As market expectations Read More…

Filed Under: Uncategorized Tagged With: Online Fitness, Virtual Fitness

May 15, 2018 By Kelly Kidd Leave a Comment

Are Your Gym Retention Strategies Missing the Mark?

Are Your Gym Retention Strategies Missing the Mark?

Share: The Hidden Metric Critical to Gym Retention Strategies The CEO of a large multi-site health club and I disagreed sharply. As we discussed industry best-practices for gym retention strategies, I reviewed a Survival Analysis report we had recently run for his facilities.  It showed that millennials made up 52% of the new members that Read More…

Filed Under: Member Retention, Retention Measurement

November 13, 2017 By Kelly Kidd 1 Comment

3 Proven Steps to Address Member Retention at Your Gym

3 Proven Steps to Address Member Retention at Your Gym

Share: The Member Retention Crisis Today’s fitness market is struggling with member retention at an unprecedented rate. New research shows that a quarter of the new members you worked so hard to attract will leave in less than 4 months.1 In fact, our recent study of over 1.3 million fitness center members determined that the national Read More…

Filed Under: Fitness Industry Trends, Member Retention, New Member Onboarding

June 21, 2017 By Rich Humphrey Leave a Comment

Is an Onboarding Program Really Worth the Investment?

Is an Onboarding Program Really Worth the Investment?

Share:   We’ve spent a lot of time time on this blog discussing the benefits of new member onboarding. We’ve posted data and put up graphs demonstrating how onboarding is the single-most effect strategy available for long term member retention. Onboarding works. But, if you are leader at a fitness center or Y considering initiating Read More…

Filed Under: Leadership

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Recent Posts

  • Choosing the Best Camera for Online Fitness July 30, 2020
  • Music Licensing for Online Fitness July 22, 2020
  • Are Your Gym Retention Strategies Missing the Mark? May 15, 2018
  • 3 Proven Steps to Address Member Retention at Your Gym November 13, 2017
  • Is an Onboarding Program Really Worth the Investment? June 21, 2017

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The Science of Member Retention

The Science of Member Retention

Discover three principles you must have in place to retain your members for the long haul.

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Measuring with the Right Stick

Measuring with the Right Stick

Find our when your new members are leaving and why by measuring retention the right way.

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Behavior Modification

Behavior Modification

Learn 3 Must-Do Principles to Help Your Clients Achieve Their Wellness Goals.

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