Share: What’s the best camera for filming online fitness classes? Six months ago, you weren’t even asking this question. But in a post-COVID world, engaging your members with online fitness is an absolute necessity. Even looking ahead, it’s clear that the “new normal” for fitness centers will not be the same as the “old normal.” Read More…
Music Licensing for Online Fitness
Share: Music licensing for your online fitness classes should be simple, right? With the closures and class-size limitations brought on by the coronavirus, YMCAs and fitness centers across the globe are scrambling to leverage online fitness as a way to keep their members engaged and healthy. And the stakes couldn’t be higher. As market expectations Read More…
Are Your Gym Retention Strategies Missing the Mark?
Share: The Hidden Metric Critical to Gym Retention Strategies The CEO of a large multi-site health club and I disagreed sharply. As we discussed industry best-practices for gym retention strategies, I reviewed a Survival Analysis report we had recently run for his facilities. It showed that millennials made up 52% of the new members that Read More…
3 Proven Steps to Address Member Retention at Your Gym
Share: The Member Retention Crisis Today’s fitness market is struggling with member retention at an unprecedented rate. New research shows that a quarter of the new members you worked so hard to attract will leave in less than 4 months.1 In fact, our recent study of over 1.3 million fitness center members determined that the national Read More…
Is an Onboarding Program Really Worth the Investment?
Share: We’ve spent a lot of time time on this blog discussing the benefits of new member onboarding. We’ve posted data and put up graphs demonstrating how onboarding is the single-most effect strategy available for long term member retention. Onboarding works. But, if you are leader at a fitness center or Y considering initiating Read More…
- 1
- 2
- 3
- …
- 9
- Next Page »