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April 12, 2015 By Rich Humphrey Leave a Comment

7 Keys to Engaging the Members of Your Fitness Center [Part 1:Is Engagement Really Important?]

7 Keys to Engaging the Members of Your Fitness Center [Part 1:Is Engagement Really Important?]

Share: What does engaging members even look like? Every few years or so, the fitness industry seems to cycle through new bywords, keys to succeeding that everyone simply has to do.  We’ve torn through member retention, member attraction, and outrunning member attrition.  Today, the hot topic on everyone’s mind is member engagement – connecting our Read More…

Filed Under: Member Engagement, Member Retention

April 9, 2015 By Rich Humphrey Leave a Comment

7 Keys to Engaging Members at Your Fitness Center [Part 4: How to Build Vital Connections]

7 Keys to Engaging Members at Your Fitness Center [Part 4: How to Build Vital Connections]

Share: One of the most memorable TV theme songs of all time comes from the show Cheers.  If you were around in the ‘80s or ‘90s, the mere mention of the show probably starts the lyrics cycling through your head: “Sometimes you want to go where everybody knows your name, and they’re always glad you came…”  The Read More…

Filed Under: Member Engagement, Member Retention

April 2, 2015 By Rich Humphrey Leave a Comment

7 Keys to Engaging Members at Your Fitness Center [Part 2: Mastering the First Impression]

7 Keys to Engaging Members at Your Fitness Center [Part 2: Mastering the First Impression]

Share:   A potential new member walks in your door for the first time; maybe they were referred by a friend, maybe they are responding to some of your marketing, maybe they are just coming randomly off the street.  Whatever the reason, here they are, walking into your facility.  From the moment they set foot Read More…

Filed Under: Member Engagement

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