Share: It’s the trip of a lifetime. You’ve pulled together your friends or organized your family. The plan is to take a grand tour out West. You’ve laid it out perfectly. The destinations have been selected, the hotels booked and the local eateries checked out. You’ve cast a vision to all involved about how amazing Read More…
Smartphones vs. Wearables: Which Should You Use for Your Exercise Tracking?
Share: One of the hottest fitness crazes to sweep the country in recent years has been the meteoric rise of wearable devices for exercise tracking. Devices like Fitbit, Jawbone, Moov Now, and Garmin Vivoactive have flooded the market with a myriad of options for tracking your fitness activities. Maybe you’re someone looking to get in Read More…
How One Misstep Can Decrease Your Member Retention by 75% [Part 5: The 1 Member Retention Strategy Fitness Centers Cannot Miss]
Share: Your favorite team is playing today and they are relentlessly driving the ball down the field. Grinding runs and perfectly executed passes have them on the brink of the goal line. It’s first and goal, a touchdown seems inevitable. Taking the snap, the quarterback turns right, but the running back runs left. In Read More…
Six Steps for Giving a Great Tour [Part 3: The 1 Member Retention Strategy Fitness Centers Cannot Miss]
Share: The research is clear, there is no other factor that effects member retention at a fitness center as much as interacting with them during the critical first month. Properly onboarding a member — getting them oriented to your facility, discovering their goals, and giving them a practical plan to reach those goals — has been proven to increase member Read More…
What Onboarding Is (and What It’s Not) [Part 2: The 1 Member Retention Strategy Fitness Centers Cannot Miss]
Share: Onboarding. As we saw in our last post, it is the key member retention strategy into which all fitness centers must pour a significant amount of resources. It’s the plan that gives you the most bang for your buck! Research has shown that fitness facilities that have a well-conceived and well-executed onboarding process retain members at a rate 75% higher Read More…