Share: In our last post we examined the impact the dramatic changes in the fitness market have had on fitness centers and YMCAs. In short, the millennial generation has driven an explosion of new facilities catering to their desires for personal interaction and a unique fitness experience. These new facilities, coupled with the advent of Read More…
How to Respond to the Revolution in the Fitness Industry
Share: Times have changed, there’s no debating it. A revolution has happened in the Fitness Industry over the last five years and things will never be the same. If you’re an executive at a YMCA or Fitness Center you no doubt have felt it. Your metrics are probably there to back it up. In 2012 Read More…
What strategy did this Y use to increase member revenue by 4%?
Share: Adam McIver, the VP of Membership Development at a large YMCA Association, had a big problem. The membership revenue at his Y was declining and they were unable to solve the issue through membership acquisition. Watch today’s video blog to hear how Adam and his team overcame this challenge and saw membership revenue grow Read More…
What is New Member Onboarding?
Share: With the flood of new entrants into the fitness market, such as Planet Fitness, boutique studios, and Crossfit, the world of fitness centers has changed. This increased competition has brought about a more urgent emphasis on retaining the valuable members you already have. One of the hot topics with this renewed interest in retention is Read More…
Kayaks, KPIs, and Member Retention
Share: It was the same story I had heard many times before. I listened as a group of fitness center executives wondered aloud about why they are losing members at such an alarming rate. They had tried a number of member retention initiatives to slow the bleeding, but nothing seemed to make a lasting difference. Why did Read More…