Share: What’s the best camera for filming online fitness classes? Six months ago, you weren’t even asking this question. But in a post-COVID world, engaging your members with online fitness is an absolute necessity. Even looking ahead, it’s clear that the “new normal” for fitness centers will not be the same as the “old normal.” Read More…
Music Licensing for Online Fitness
Share: Music licensing for your online fitness classes should be simple, right? With the closures and class-size limitations brought on by the coronavirus, YMCAs and fitness centers across the globe are scrambling to leverage online fitness as a way to keep their members engaged and healthy. And the stakes couldn’t be higher. As market expectations Read More…
Is an Onboarding Program Really Worth the Investment?
Share: We’ve spent a lot of time time on this blog discussing the benefits of new member onboarding. We’ve posted data and put up graphs demonstrating how onboarding is the single-most effect strategy available for long term member retention. Onboarding works. But, if you are leader at a fitness center or Y considering initiating Read More…
Case Study: What Impact Can Onboarding Really Have On Your Fitness Center?
Share: In countless scientific studies, properly onboarding new members in the first month of membership has proven to be the king of the hill of member retention strategies. But how well do those studies translate to the real world? Can an onboarding program work in a large association of Ys or fitness centers? If so, how Read More…
What Does the Research Say About Member Retention in Fitness Centers?
Share: Over the last decade, competition within the fitness market has increased at a frantic pace. As a result, a solid strategy for member retention has become a non-negotiable that YMCAs and Fitness Centers can’t afford to do without. But, what strategy is best? To answer this question, it’s helpful to turn to the research Read More…
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