Share: The Hidden Metric Critical to Gym Retention Strategies The CEO of a large multi-site health club and I disagreed sharply. As we discussed industry best-practices for gym retention strategies, I reviewed a Survival Analysis report we had recently run for his facilities. It showed that millennials made up 52% of the new members that Read More…
3 Proven Steps to Address Member Retention at Your Gym
Share: The Member Retention Crisis Today’s fitness market is struggling with member retention at an unprecedented rate. New research shows that a quarter of the new members you worked so hard to attract will leave in less than 4 months.1 In fact, our recent study of over 1.3 million fitness center members determined that the national Read More…
Not all YMCA and Fitness Apps are Created Equal
Share: If you have, or are considering, a member app for your Y or fitness center, you might be surprised to learn what research has shown about how apps affect your members. Apps are a great way to communicate schedules, hours of operation and send out notifications. So it’s natural to assume that a mobile Read More…
Is Exercise Auto-tracking Hurting Your Members?
Share: Apps and wearables that can AUTOMATICALLY track your exercise either by tracking movement or syncing with fitness equipment are everywhere. Whether on your phone or your wrist, they’re a part of modern life. We assume that by seeing our steps and workouts, our ‘stats’, we’ll be more successful. If that’s what you thought, stay Read More…
Turn Resolutions into Revenue by Mastering the January Effect
Share: The “January Effect” is provoked by the annual New Year’s resolution rush when eager health seekers practically burst through your doors. These newbies are easy to spot, usually in brand new shoes with fancy water bottles in hand. The effectiveness of your staff during these first six critical weeks of the year will impact Read More…